Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This new book is the first CRM handbook written by the definitive thought leaders in the field of CRM and is edited by best-selling author Don Peppers and Martha Rogers. The all-star team of contributors include such luminaries as Phillip Kittler, Esther Dyson, Seth Godwin, Jim Goodnight, and more. This book develops a framework for CRM and exa (more…)
Tags:
Customer,
Framework,
Hardcover,
Managing,
Relationships,
StrategicIf you like this post then you will probably like these other related items as wellStrategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits (Hardcover)Customer Relationship Management: A Strategic Imperative in the World of E-Business (Hardcover)CRM In Real Time: Empowering Customer Relationships (Paperback)Principles of Customer Relationship Management (Hardcover)
This entry was posted on Wednesday, April 29th, 2009 at 6:20 pm and is filed under CRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Entries (RSS)
5.0 out of 5 stars
Very usefull writing on Customer Value
The authors present a very well structured concept around the discovery of customer value, followed by various strategies to capture that value potential.
4.0 out of 5 stars
CS BOOK
Solid book on CS- long read!
Many good points-
Wish there was a cliff notes version
5.0 out of 5 stars
The book that was missing
This book fills in the empty space of academic books in CRM. Most of the publications and articles I’ve read deal with research on the subject and companies selling their…
5.0 out of 5 stars
Don and Martha Do It Again!
Another stellar effort by the pioneers of one-to-one. This book tackles CRM on several different fronts, and includes thoughtful pieces from a range of expert contributors.
5.0 out of 5 stars
But this book!!!
If you can only buy one book on CRM, this is it. This comprehensive reference covers CRM methodologies, frameworks, best practices, and case studies all in one easy to read and…