Billy’s Reviews

Amazon.com Review
As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history’s great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts with him or her. [...]

Amazon.com Review
As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history’s great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts with him or her. [...]

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. The author draws on over thirty years of research for companies such [...]

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, [...]

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today’s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement [...]

There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to [...]

Review”Delve into this book for an amazingly thorough guide to iris folding!”  —Papercraft Inspirations
Using Iris folding techniques with simple embellishments, this instructive guide runs the gamut with 460 card projects based on a range of shapes—from the triangle and square, to ovals, hexagons, and diamonds. Clear instructions and line-drawn [...]

SAP Customer Relationship Management (CRM) - Overview introduces the trainee to the term Customer Relationship Management (CRM) and its objectives, as well as looking at the basic principles of SAP CRM and explaining what SAP CRM can be used for. Furthermore, the trainee will be introduced to the individual applications of CRM and [...]

For any crafter seeking new ways to create personal, one-of-a-kind cards and gift wrap, this guide will show them how. Successful author and craft expert Vivienne Bolton provides: *45 new projects and designs for readers to create and make *Card and gift wrap ideas for a [...]

Review
“This book is not an academic exercise in the concept of CRM, rather, it is a hands on, ‘live’ account of how to apply CRM to increase revenues. It highlights the need for development, segmentation and differentiation of channels, products and communication, …capabilities required to create a [...]