The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations aroun (more…)
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ReviewIf you like this post then you will probably like these other related items as wellCustomer Relationship Management, Second Edition (Paperback)Customer Relationship Management: A Strategic Imperative in the World of E-Business (Hardcover)CRM Handbook, The: A Business Guide to Customer Relationship Management (Kindle Edition)Customer Relationship Management (Kindle Edition)
This entry was posted on Sunday, May 3rd, 2009 at 4:38 pm and is filed under CRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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4.0 out of 5 stars
Excellent presentation of perspectives
I bought this book along with the book “Managing customer Relationships” a strategic framework by Peppers and Rogers and read both.
5.0 out of 5 stars
Short, strategic and wise
It is a very short book that touches the essentials of CRM from the most wise prespective I have seen.